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Marketing: concepts and strategies

By:

DIBB

Material type: Text

TextPublication details: Boston MA: Houghton Mifflin, 1997Edition: 3rd edDescription: 842pISBN:

0395790050 (pbk.):

Subject(s):

MARKETING

Summary: A comprehensive textbook on all aspects of marketing with sections ranging from understanding and targetting markets to product, branding, and advertising.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Mindef Library & Info Centre On-Shelf	380.1 DIB (Browse shelf(Opens below))	1	Available		0008072

A comprehensive textbook on all aspects of marketing with sections ranging from understanding and targetting markets to product, branding, and advertising.

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