Customer culture imperative: a leader's guide to driving superior performance / Linden Brown.
Material type: TextPublication details: New York: Mcgraw-Hil, 2013.Description: xvii, 318 pg.: ill.; 24 cmISBN:- 9780071821148 (hbk.):
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Book | Mindef Library & Info Centre On-Shelf | 658.812 BRO (Browse shelf(Opens below)) | 1 | Available | 59824-1001 |
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The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization.
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