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Strategic planning for public relations / Ronald D. Smith.

By:

SMITH Ronald D

Material type: Text

TextPublication details: New York : Routledge , 2013.Edition: 4th edDescription: xv, 520 pages ; 23 cmISBN:

9780415506762 (pbk.) :

Subject(s):

Summary: This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Defence Academy Library On-Shelf	659.2 SMI (Browse shelf(Opens below))	1	Available		43714-2001
Book	Mindef Library & Info Centre On-Shelf	659.2 SMI (Browse shelf(Opens below))	1	Available		43714-1001

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Previous	659.2 LES Lesly's handbook of public relations and communications	659.2 MOR How to manage your global reputation: guide to the dynamics of international PR	659.2 REG Risk issues and crisis management in public relations : a casebook of best practice /	659.2 SMI Strategic planning for public relations /	659.2 TEN Exploring public relations /	659.2 THE The public relations strategic toolkit : an essential guide to successful public relations practice /	659.2082 MEN PR women with influence: breaking through the ethical and leadership challenges/	Next

Includes bibliographical references (p. [495]-505) and index.

This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice.

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