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The public relations strategic toolkit : an essential guide to successful public relations practice / Alison Theaker and Heather Yaxley.

By:

THEAKER Alison

Contributor(s):

YAXLEY Heather

Material type: Text

TextPublication details: New York, NY : Routledge, 2013Edition: 1st edDescription: xiv, 386 pages : illustrations ; 26 cmISBN:

9780415676472 (hbk.) :

Subject(s):

Summary: Provides a structured approach to understanding public relations and corporate communications. Focus is on professional skills development and approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements of contemporary practice are reflected.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Mindef Library & Info Centre On-Shelf	659.2 THE (Browse shelf(Opens below))	1	Available		42663-1001

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Includes bibliographical references and index.

Provides a structured approach to understanding public relations and corporate communications. Focus is on professional skills development and approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements of contemporary practice are reflected.

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