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Brilliant marketing : what the best marketers know, do and say / Richard Hall

By:

HALL Richard

Material type: Text

TextPublication details: Great Britain : Pearson Prentice Hall, 2009Description: vi, 331 pISBN:

9780273721239 (pbk) :

Subject(s):

Summary: This book is designed to make readers think and give them a basic toolkit. The brilliant outcomes understand the ideas, actions, and campaigns that make a real difference. It will transform more understanding of the marketing mix.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Training Institute Library On-Shelf	658.8 HAL (Browse shelf(Opens below))	1	Available		30674-1001

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Previous	658.577 TUR Test system design : a systematic approach /	658.72 FAR Purchasing management handbook	658.8 CHA Inspire! : why customers come back /	658.8 HAL Brilliant marketing : what the best marketers know, do and say /	658.8 MCD Introduction to marketing/	658.8 MCD Marketing essentials /	658.8 SAM Entering & succeeding in emerging countries : marketing to the forgotten majority /	Next

This book is designed to make readers think and give them a basic toolkit. The brilliant outcomes understand the ideas, actions, and campaigns that make a real difference. It will transform more understanding of the marketing mix.

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