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Risk issues and crisis management in public relations : a casebook of best practice / Michael Regester & Jody Larkin.

By:

REGESTER Michael

Contributor(s):

LARKIN Jody

Material type: Text

TextPublication details: London : Kogan Page, 2008Edition: 4th edDescription: xvii, 245 pISBN:

9780749451073 (pbk) :

Subject(s):

Summary: Uses numerous case studies to show the critical importance of corporate reputation, why and how reputations become tarnished or even lost, what can be done to minimise the risk, and how to deal effectively with a crisis when one occurs.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Mindef Library & Info Centre On-Shelf	659.2 REG (Browse shelf(Opens below))	1	Available		27431-1001

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Previous	659.2 CAI Key concepts in public relations /	659.2 LES Lesly's handbook of public relations and communications	659.2 MOR How to manage your global reputation: guide to the dynamics of international PR	659.2 REG Risk issues and crisis management in public relations : a casebook of best practice /	659.2 SMI Strategic planning for public relations /	659.2 TEN Exploring public relations /	659.2 THE The public relations strategic toolkit : an essential guide to successful public relations practice /	Next

Uses numerous case studies to show the critical importance of corporate reputation, why and how reputations become tarnished or even lost, what can be done to minimise the risk, and how to deal effectively with a crisis when one occurs.

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