Marketing in the public sector : (Record no. 7000)

MARC details
000 -LEADER
fixed length control field 00838cam a2200157 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131875159 (hbk) :
Terms of availability 20.99GBP
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name KOTLER Philip
245 ## - TITLE STATEMENT
Title Marketing in the public sector :
Remainder of title a roadmap for improved performance /
Statement of responsibility, etc. Philip Kotler, Nancy Lee
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River NJ :
Name of publisher, distributor, etc. Wharton School Publishing,
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent 332 p.
520 ## - SUMMARY, ETC.
Summary, etc. With practical advice and examples from a wide variety of public bodies around the world this book shows how to make government agencies more effective. At the core of the book is the citizen-oriented mindset. Shows how to improve public perceptions and support for an agency, improve take-up of products and services, and influence positive public behaviours.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PUBLIC ADMINISTRATION
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name LEE Nancy
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
i 21095-1001
r Y
s Y
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Mindef Library & Info Centre Mindef Library & Info Centre On-Shelf 24/01/2007 4 352.748 KOT 21095-1001 29/12/2016 1 03/01/2024 Book