Nation Branding and Covid-19: (Record no. 48068)

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control field 48068
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control field 20250526113934.0
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Personal name VILLEGAS-CRUZ Angel
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Title Nation Branding and Covid-19:
Remainder of title An Empirical Investigation of Self-Reports of Medical Donations in Chinese Digital Diplomacy
Statement of responsibility, etc. Angel Villegas Cruz
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Date of publication, distribution, etc. 2024
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Summary, etc. This research examines how Beijing uses social media to publicize donations and engage in nation branding as it responds to the global backlash sparked by Covid-19. It argues that self-reports of medical donations aim to enhance China’s national brand, leading to an expectation that reports about donations will primarily target countries more severely affected by the virus. To test its claims, the research analyzes over 55,000 tweets published by Chinese diplomatic missions. The results—controlled for Chinese donation exports—show a positive and significant relationship between self-reports of medical donations and the host’s spread of Covid-19. In contrast, donations are not correlated with political or economic allies. A comparison of government (CCP, ministries, etc.) and non-government donors (immigrants, firms, etc.) shows that only donations by the latter are positively correlated with the spread of the virus. This research advances our knowledge of Chinese diplomats’ online political behavior.
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Bulletin Heading CHINESE FOREIGN POLICY, COVID-19, PUBLIC DIPLOMACY, CHINA, SOCIAL MEDIA
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Topical term or geographic name entry element CHINESE
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Topical term or geographic name entry element COVID-19
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Topical term or geographic name entry element SOCIAL MEDIA
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Related parts JOURNAL OF EAST ASIAN STUDIES, Volume 24, Number 2, 2024, Page: 246-271
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Uniform Resource Identifier <a href="https://www.researchgate.net/publication/386898363_Nation_Branding_and_Covid-19_An_Empirical_Investigation_of_Self-Reports_of_Medical_Donations_in_Chinese_Digital_Diplomacy">https://www.researchgate.net/publication/386898363_Nation_Branding_and_Covid-19_An_Empirical_Investigation_of_Self-Reports_of_Medical_Donations_in_Chinese_Digital_Diplomacy</a>
Public note Click here for full text
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Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Journal
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    Dewey Decimal Classification     Mindef Library & Info Centre Mindef Library & Info Centre Journals 26/05/2025   COVID-19 26/05/2025 26/05/2025 Journal