Portraying the national image of Singapore through the armed forces and its leaders/ (Record no. 28172)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00885cam a2200133 4500 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | PSALM Lew Boon Cou |
| 245 ## - TITLE STATEMENT | |
| Title | Portraying the national image of Singapore through the armed forces and its leaders/ |
| Statement of responsibility, etc. | Psalm Lew Boon Cou |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2014 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | National branding has been a critical part of Singapore's success, an integral part of nation building and survival in a globalised world. At the broadest base of SAF, leaders need to live the values and be ambassadors of the Singapore identity, thereby adding positive national branding flows to the public sphere and the new media. As the institution with the most national branding ambassadors, the SAF has a critical role to play in portraying the national image of Singapore. |
| 598 ## - BULLETIN HEADING | |
| Bulletin Heading | SING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | SINGAPORE |
| General subdivision | ARMED FORCES |
| 773 ## - HOST ITEM ENTRY | |
| Main entry heading | Pointer: Vol 40 No 2, 2014, pp.33-43 (F28) |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| i | 43559-1001 |
| r | Y |
| s | Y |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mindef Library & Info Centre | Mindef Library & Info Centre | Journals | 09/07/2014 | SINGAPORE | 43559-1001 | 03/01/2024 | 1 | 03/01/2024 | Journal Article |