Applied crisis communication and crisis management: cases and exercises /

COOMBS W.Timothy

Applied crisis communication and crisis management: cases and exercises / W.Timothy Coombs. - California : SAGE, 2014 - xvii, 245 pages ; 23 cm.

Includes bobliographical references and index.

This book provides readers with practical advice on how to effectively manage and overcome a crisis. The authors offer guidelines for taking the many challenges that crisis present and turning those challenges into opportunities.

9781452217802 (pbk.)


CRISIS MANAGEMENT
BUSINESS COMMUNICATION
MANAGEMENT