Creating futures: scenario planning as a strategic management tool

GODET Michel

Creating futures: scenario planning as a strategic management tool - London: Economica, 2001 - 269p.

First published in French as "Manuel de prospective strategique", Dunod, 1997. The book gives a clear explanation of the benefits of scenario planning with many practical examples and several case studies including one from the defence sector.

271784189X (pbk.): 28.95 US


SCENARIO PLANNING
STRATEGIC PLANNING