The rise and fall of strategic planning
MINTZBERG Henry
The rise and fall of strategic planning - London: FT/Prentice Hall, 2000 - 458p.
Traces the origins and history of strategic planning through its rise to prominence and subsequent fall. Argues that strategy cannot be planned because planning is about analysis and strategy is about synthesis. Considers the pitfalls of planning and shows how the process itself can be counterproductive. Proposes some alternative ways to define planning and strategy.
0273650378 (pbk.): 24.99 UK
MANAGEMENT THEORY
STRATEGIC PLANNING
The rise and fall of strategic planning - London: FT/Prentice Hall, 2000 - 458p.
Traces the origins and history of strategic planning through its rise to prominence and subsequent fall. Argues that strategy cannot be planned because planning is about analysis and strategy is about synthesis. Considers the pitfalls of planning and shows how the process itself can be counterproductive. Proposes some alternative ways to define planning and strategy.
0273650378 (pbk.): 24.99 UK
MANAGEMENT THEORY
STRATEGIC PLANNING