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Conversational capital : how to create stuff people love to talk about /

CESVET Bertrand

Conversational capital : how to create stuff people love to talk about / Bertrand Cesvet, Tony Babinski and Eric Alper - New Jersey : Pearson Education, Inc., 2009 - xxii, 181 p.

Includes index

ISBN: 9780137145508 (pbk.) : 41.50 BND

Subjects--Topical Terms:
BRANDING (MARKETING)

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