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Scenario planning : managing for the future /

RINGLAND Gill

Scenario planning : managing for the future / Gill Ringland. - 2nd ed. - Chichester : Wiley, 2006 - xii, 478 p.

Parts I and II explain what scenario planning is and provide methods and examples; Parts III and IV includes case studies and exmaples of scenarions e.g. Shell Global Scenarios 2025.

ISBN: 047001881X (hbk) : 31.99 GBP

Subjects--Topical Terms:
STRATEGIC THINKING
SCENARIO PLANNING

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